Google Acquires Admeld to Boost Display Ad Business

Google (GOOG) recently acquired Admeld in order to provide better display online advertisement management services to publishers and advertisers. Admeld's technology is expected to be incorporated into Google's display ad network called DoubleClick Ad Exchange, and this acquisition could help Google to drive its display ad business and fend off Yahoo (YHOO) and AOL (AOL).

Google recently overtook Yahoo to claim the No. 1 spot in the U.S. display advertising market with a share of around 15%. Google derives its display advertising revenues from a number of sources including Google AdSense program, YouTube, Gmail, Orkut, etc. According to eMarketer, although the U.S. display ad market is smaller than search ad market currently, it should overtake the search ad market by 2015.